What is the difference between SEO and GEO?

SEO ranks pages in Google's search results. GEO optimizes content so AI answer engines like ChatGPT and Perplexity cite it in generated answers.

Is GEO replacing SEO?

No. Both matter. AI search is ~18% of US search in 2026; the other 82% still runs through traditional SERPs.

A markdown file at your site root that lists your most quotable content for AI crawlers. Analogous to robots.txt or sitemap.xml, but for LLMs.

Does GEO require different content?

Same topics, tighter formatting. Add dense fact tables, one-sentence answers up top, and structured data — same page can serve both audiences.

How do I track GEO performance?

Prompt-based auditing — regularly ask ChatGPT/Perplexity your target questions and log whether you're cited. Tools like Otterly and Peec.ai automate this.

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